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Whether in forums or blogs, on news pages, in online shops or on video and rating sites, customers talk about you and your product twentyfourseven.
And these reports matter!

80% of all potential customers base their buying decision on customer reviews,

trusting the judgment of anonymous third parties more than recommendations of close family and friends.
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Why is that?

Customer reviews provide information not only about the product, its features and the perceived quality during application. While describing these experiences, customers contextualize the product providing further information about the product user him or herself: Who am I? What bothers me? Why did I buy this? Who uses it, when and how?

Interesting, right?

Suprisingly, less than 30% of all companies utilize the online voice of the customer for customer-oriented product development and design. But generating  innovative ideas could be so easy... You just have to let the net work!
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Become friends with your customers by fulfilling their genuine needs.

Start your individual SOCIALYOU project and gain interesting insights about your product and the person you (hopefully) developed it for - Your customer. Experience your product through your customers’ eyes and develop products, which really excite!
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We extract and analyze customer feedback from social media according to your individual needs and wishes,

using our customer language processing technology. We not only provide you with what’s up online but also translate the results into concrete measures serving as a basis for your individual improvement projects. Following our five step DSCMI-cycle, we support you when it comes to the data-driven development of innovative products and services.
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Stop wasting your time and get in touch with us!

Meet & Read

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Mit Social Media auf der sicheren Seite

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Servicewüste offline trotz Datenpool online

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The Influence of Sentiment on Aspect Choice

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Verstehe den Kunden und werde sein Freund

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Schneller wissen, womit der Anwender kämpft

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The Use of Negation Markers in German Customer Reviews

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Customer Language Processing

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Social Media bereichert Qualitätssicherung

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Es gibt nichts, was es nicht gibt

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Der Kunde als Produktentwickler

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Wie Emotionen unsere Sprache beeinflussen

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Die Stimme des Kunden zählt

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Human Factors in Product Development and Design

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Wie Unternehmen Online-Beiträge nutzen können

Join us

Interested in working with us and drinking lemonade for free all day long?

Check out our current job offers!

Data Scientist
Software Developer
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GET IN TOUCH

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+49 (0) 241 8020591
v.heinrichs@prstg.de
Metzgerstraße 10, 52070 Aachen